| Popis: |
Every media business has some activities required to make a product or service and deliver it into the hands of the end user: that’s operations. If leveraged well, operations (the how we do things in the company) can themselves become a source of competitive advantage, not only in terms of gaining a strong cost position through greater efficiencies, but also in being able to offer breakthrough levels of value that others can’t. This is especially true in the era of digitization. This chapter looks at some of the fundamental methodologies and tools that can be used to improve processes, particularly those where you need to engage customers in delivering an experience—very relevant for media and entertainment operations. Even though today’s new technologies are ushering in radically new business models, the fundamentals of operations management remain just as valid and applicable. |
