Twenty Years of Advertising in Today's Russia
| Autor: | L. N. Fedotova |
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| Rok vydání: | 2014 |
| Předmět: | |
| Zdroj: | Sociological Research. 53:49-60 |
| ISSN: | 2328-5184 1061-0154 |
| DOI: | 10.2753/sor1061-0154530504 |
| Popis: | The article analyzes the functioning of advertising in today's Russia as part of the process of social transformations in society, with an emphasis on the participation of social institutions. It examines the specific problem of "advertising as a value resource." It looks at the prospects for the development of advertising. |
| Databáze: | OpenAIRE |
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