A Classification of Consumers’ Health Promotion Behaviors: Applying the Protection Motivation Theory

Autor:	Ji Hye Kim, Hyunseok Moon, Youchung Chang, Myoung Hoon Jung, Jin Young Park, Jeong-Eun Hwang, Jisu Jang, Jong-Youn Rha, Kunsun Eom, Yoon Jae Kim, Youngwon Nam
Rok vydání:	2021
Předmět:	Health promotion Protection motivation theory Marketing Psychology
Zdroj:	Journal of Consumer Studies. 32:123-147
ISSN:	1226-282X
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2b97dda301e2190b7f687af17f179bb2 https://doi.org/10.35736/jcs.32.3.6 Zobrazit plný text záznamu