Development of elements of corporate identity for souvenirs of the city
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2022/vr/vr22-3117 |
| Popis: | Тема вÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ: «РазÑабоÑка ÑлеменÑов ÑиÑменного ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ ÑÑвениÑной пÑодÑкÑии гоÑода». ÐÐ°Ð½Ð½Ð°Ñ ÑабоÑа поÑвÑÑена ÑазÑабоÑке ÑникалÑного дизайнеÑÑкого ÑÑвениÑа, ÑодеÑжаÑего ÑлеменÑÑ ÐºÐ²ÐµÑÑа. ÐадаÑи, коÑоÑÑе ÑеÑалиÑÑ Ð² Ñ Ð¾Ð´Ðµ иÑÑледованиÑ:1. ÐзÑÑение пÑоекÑной облаÑÑи;2. ÐпÑеделение Ñелевой аÑдиÑоÑии;3. Ðнализ аналогов;4. РазÑабоÑка дизайн-конÑепÑии ÑÑвениÑа;5. РазÑабоÑка ÑÑилевого ÑеÑениÑ;6. РазÑабоÑка маÑÑÑÑÑа по гоÑодÑ;7. РазÑабоÑка дизайн-ÑеÑÐµÐ½Ð¸Ñ Ð¾ÑигиналÑной Ñпаковки.РпÑоÑеÑÑе ÑабоÑÑ Ð¿Ñи ÑазÑабоÑке гÑаÑики пÑименÑлиÑÑ Ð³ÑаÑиÑеÑкие пÑогÑÐ°Ð¼Ð¼Ñ Ð´Ð»Ñ ÑÐ¾Ð·Ð´Ð°Ð½Ð¸Ñ Ð²ÐµÐºÑоÑнÑÑ Ð¸ ÑаÑÑÑовÑÑ Ð¸Ð·Ð¾Ð±Ñажений, Ñак же бÑла иÑполÑзована пÑогÑамма Ð´Ð»Ñ Ñоздание обÑÑмнÑÑ 3D моделей, Ñакие как: Adobe Photoshop, Adobe Illustrator, Cinema 4D.Ð ÑезÑлÑÑаÑе бÑл Ñоздан оÑигиналÑнÑй ÑÑвениÑ, ÑодеÑжаÑий в Ñебе QR-квеÑÑ Ð¿Ð¾ гоÑодÑ. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑоекÑа Ñоздана авÑоÑÑÐºÐ°Ñ Ð³ÑаÑика, пÑоÑабоÑан и пÑоÑеÑÑиÑован маÑÑÑÑÑ Ð¿Ð¾ СанкÑ-ÐеÑеÑбÑÑÐ³Ñ Ð¸ ÑазÑабоÑана оÑигиналÑÐ½Ð°Ñ Ñпаковка Ð´Ð»Ñ ÑдобÑÑва Ñ ÑанениÑ.Ðажной ÑоÑÑавлÑÑÑей ÑабоÑÑ ÑвлÑеÑÑÑ Ð¿Ð¾Ð´ÑобнÑй анализ аналогов в ÑÑеÑе ÑÑвениÑной пÑодÑкÑии, коÑоÑÑй позволил поÑÑÑоиÑÑ ÑникалÑнÑÑ, обоÑнованнÑÑ ÐºÐ¾Ð½ÑепÑиÑ, на оÑнове коÑоÑой ÑÑоÑмиÑовалоÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑеÑение. The subject of the graduate qualification is: "Development of elements of corporate identity for souvenirs of the city." This work is devoted to the development of a unique designer souvenir containing elements of a quest. The research set the following goals:1. Study of the project area;2. Analysis of analogues;3. Definition of the target audience;4. Development of a design concept for a souvenir;5. Development of a style solution;6. Development of a route around the city;7. Development of a design solution for the original packaging.In the process of developing graphics, graphic programs were used to create vector and raster images, as well as a program for creating three- dimensional 3D models, such as: Adobe Photoshop, Adobe Illustrator, Cinema 4D.As a result, an original souvenir was created, containing a QR-quest around the city. As part of the project, author's graphics were created, a route around St. Petersburg was developed and tested, and original packaging was developed for easy storage. An important component of the work is a detailed analysis of analogues in the field of souvenirs, which allowed us to build a unique, reasonable concept, on the basis of which a design solution was formed. As a result, an original souvenir was created, containing a QR-quest around the city. As part of the project, author's graphics were created, a route around St. Petersburg was developed and tested, and original packaging was developed for easy storage. |
| Databáze: | OpenAIRE |
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