The Popularization Problem of Websites and Analysis of Competitors
| Autor: | Taras Basyuk |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
010302 applied physics
Structure (mathematical logic) business.industry Process (engineering) Computer science media_common.quotation_subject 020206 networking & telecommunications 02 engineering and technology Competitor analysis 01 natural sciences Backlink World Wide Web Promotion (rank) Resource (project management) Ranking 0103 physical sciences 0202 electrical engineering electronic engineering information engineering The Internet business media_common |
| Zdroj: | Advances in Intelligent Systems and Computing II ISBN: 9783319705804 |
| DOI: | 10.1007/978-3-319-70581-1_4 |
| Popis: | The features of popularizing websites in the global Internet and the main factors that influence this process are analysed in the article. The analysis of existing researches is conducted and implementation of search engines that made it possible to identify the most important factors in the competitive promotion of the resource is described. The methods of assessing backlinks, anchors, resource and content logical structure are developed. The possibilities to apply thematic backlinks of competitors in the promoting website are determined. The scheme, which reflects features of website structure design depending on types of keywords, is developed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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