Impact of Customer Engagement Strategies on Shopping in the Physical Environment: Retail stores and Online portals (in Delhi and Santa Clara County)
| Autor: | Sushma Goel, ISHITA SACHDEVA |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | International Journal of Indian Culture and Business Management. 1:1 |
| ISSN: | 1753-0814 1753-0806 |
| DOI: | 10.1504/ijicbm.2022.10052851 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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