An empirical investigation of the role of involvement with a gendered product

Autor:	Brenda Gainer
Rok vydání:	1993
Předmět:	Marketing Attendance Identity (social science) Product (category theory) Construct (philosophy) Psychology Affect (psychology) Feminine gender Social psychology The arts Applied Psychology Developmental psychology
Zdroj:	Psychology and Marketing. 10:265-283
ISSN:	1520-6793 0742-6046
Popis:	This article examines the role of involvement as an intermediate step between sex or feminine gender identity, and the frequency of arts attendance. A series of hypotheses concerning the significance of the relationships among the above constructs was developed, and data were collected from a sample of arts-goers with which to estimate a path model. The results of the analysis showed that sex and feminine gender identity do not affect attendance directly, but rather indirectly through the involvement construct. Moreover, while feminine gender identity has a direct effect on involvement with the arts, sex affects involvement indirectly as a result of childhood experience. © 1993 John Wiley & Sons, Inc.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2aec2db1c6bf46000cb042642fbc5497 https://doi.org/10.1002/mar.4220100403 Zobrazit plný text záznamu Plný text ve formátu PDF