Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana

Autor:	Peter Kwasi Oppong, Maxwell Agabu Phiri
Rok vydání:	2018
Předmět:	Economics and Econometrics Business Brand equity Business and International Management Marketing
Zdroj:	African Journal of Business and Economic Research. 13:115-133
ISSN:	1750-4562 1750-4554
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2a703623039d653fff643238881a8bfd https://doi.org/10.31920/1750-4562/2018/v13n3a6 Zobrazit plný text záznamu Plný text ve formátu PDF