Purchasing Tasks: A Classification Schemata

Autor:	David P. Campbell, George W. Wynn
Rok vydání:	2014
Předmět:	Spot contract Order (exchange) Computer science Purchasing management Face (sociological concept) Marketing Set (psychology) Construct (philosophy) Purchasing Terminology
Zdroj:	Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319111001
DOI:	10.1007/978-3-319-11101-8_89
Popis:	In a 1973 article, Kotier outlined and explained an all inclusive set of demand situations or "demand states" of continuous order which the marketing manager may face. These states of demand were: Negative, No, Latent, Faltering, Irregular, Full, Overfull, and Unwholesome. Using parallel terminology, this article shows how Kotier’ s construct can be broadened to include the states of purchasing management.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2a1703d8524348a4ddf9b9e411fef78e https://doi.org/10.1007/978-3-319-11101-8_89 Zobrazit plný text záznamu