A relation between passenger car brand image and consumer loyalty. A proof based on cluster analysis
Autor: | Aleksander Lotko, Radosław Luft |
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Rok vydání: | 2020 |
Předmět: | |
Zdroj: | Scientific Papers of Silesian University of Technology. Organization and Management Series. 2020 |
ISSN: | 1641-3466 |
DOI: | 10.29119/1641-3466.2020.143.12 |
Databáze: | OpenAIRE |
Externí odkaz: |