The Impact of Environmental Uncertainty and Asset Specificity on the Degree of Buyer-Supplier Commitment

Autor:	Donald G. Norris, Kevin M. McNeilly
Rok vydání:	1995
Předmět:	Marketing Product (business) Supplier relationship management ComputerApplications_COMPUTERSINOTHERSYSTEMS Business Investment (macroeconomics) Database transaction Asset specificity Industrial organization Management Information Systems Diversity (business)
Zdroj:	Journal of Business-to-Business Marketing. 2:59-85
ISSN:	1547-0628 1051-712X
DOI:	10.1300/j033v02n02_05
Popis:	When manufacturers purchase products from suppliers, the types of relationships they establish may depend on many factors. These relationships can range from formalized, extensive contractual obligations to discrete individual purchases. This study investigates the potential determinants of where on this continuum of commitment the relationship lies. These determinants include uncertainty in both the supplier market and the buyer's customer market, the investment in transaction specific assets by both buyer and supplier, and the investment in product specific assets. Results indicate that market diversity, supplier concentration, investment in product specific assets, and the supplier's investment in transaction specific assets are potential reasons for higher levels of buyer-supplier commitment.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::29fb6291b358863889dc68f3f5b3a513 https://doi.org/10.1300/j033v02n02_05 Zobrazit plný text záznamu