Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight
| Autor: | Leeford Edem Kojo Ameyibor, Clemence Alomenu, Michael Mba Allan, Peter Anabila |
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| Rok vydání: | 2021 |
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| Zdroj: | Journal of Quality Assurance in Hospitality & Tourism. 23:748-770 |
| ISSN: | 1528-0098 1528-008X |
| DOI: | 10.1080/1528008x.2021.1913691 |
| Popis: | Current research has questioned the wisdom in over-reliance on customer satisfaction (CS) as the basis for achieving customer loyalty (CL) but rather emphasized the need for firms to go beyond mere... |
| Databáze: | OpenAIRE |
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