Decision Drivers for Search Engine Usage – The Mediating and Moderating Role of Lock-in Effects

Autor:	Janina Masuhr, Ingo Knuth
Rok vydání:	2021
Předmět:	Knowledge management Variables business.industry Computer science media_common.quotation_subject Most recently used Variance (accounting) Search engine Brand image User experience design Core product Product (category theory) business media_common
Zdroj:	International Journal of Business and Management. 16:86
ISSN:	1833-8119 1833-3850
DOI:	10.5539/ijbm.v16n10p86
Popis:	This study analyzes the central factors influencing the satisfaction and future use of search engines. It examines the influence of technological lock-in effects (e. g. operating systems / browsers providing pre-settings), as well as basic product- and brand-related factors (e. g. search results, user experience, brand image). Data was collected via a quantitative online survey in Germany, which resulted in 236 respondents providing statements about their most recently used search engine. The data shows that all independent variables have a strong impact on the satisfaction with a search engine as well as future usage and explain a lot of the variance of the dependent variables. The satisfaction with the core product has the strongest impact, followed by brand-related aspects and user experience. The results also show an impact of a search engine preset in the browser effects that influences the role of brand and the evaluation of different product characteristics.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::29d90c50cf9131395c71022ea76531b1 https://doi.org/10.5539/ijbm.v16n10p86 Zobrazit plný text záznamu