Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products

Autor:	Jana Daume, Verena Hüttl-Maack
Rok vydání:	2019
Předmět:	Marketing Communication media_common.quotation_subject 05 social sciences Novelty 050801 communication & media studies Advertising Ambiguity 0508 media and communications 0502 economics and business Curiosity 050211 marketing Psychology media_common
Zdroj:	International Journal of Advertising. 39:307-328
ISSN:	1759-3948 0265-0487
Popis:	First, this research investigates the curiosity-evoking potential of different curiosity triggers (information gaps, ambiguity, and novelty) that are both described by the fundamental literature on...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::299d93b4df4a7a69b1729ee584c37089 https://doi.org/10.1080/02650487.2019.1633163 Zobrazit plný text záznamu