How perceptions of intelligence and anthropomorphism affect adoption of personal intelligent agents
| Autor: | Raquel Benbunan-Fich, Marios Koufaris, Sara Moussawi |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Marketing
Economics and Econometrics Computer science Process (engineering) media_common.quotation_subject 05 social sciences 02 engineering and technology Affect (psychology) computer.software_genre Computer Science Applications Test (assessment) Intelligent agent Human–computer interaction 020204 information systems Management of Technology and Innovation Perception 0502 economics and business 0202 electrical engineering electronic engineering information engineering Information system 050211 marketing Business and International Management Set (psychology) computer Natural language media_common |
| Zdroj: | Electronic Markets. |
| ISSN: | 1422-8890 1019-6781 |
| DOI: | 10.1007/s12525-020-00411-w |
| Popis: | A personal intelligent agent (PIA) is a system that acts intelligently to assist a human using natural language. Examples include Siri and Alexa. These agents are powerful computer programs that operate autonomously and proactively, learn and adapt to change, react to the environment, complete tasks within a favorable timeframe and communicate with the user using natural language to process commands and compose replies. PIAs are different from other systems previously explored in Information Systems (IS) due to their personalized, intelligent, and human-like behavior. Drawing on research in IS and Artificial Intelligence, we build and test a model of user adoption of PIAs leveraging their uique characteristics. Analysis of data collected from an interactive lab-based study for new PIA users confirms that both perceived intelligence and anthropomorphism are significant antecedents of PIA adoption. Our findings contribute to the understanding of a quickly-changing and fast-growing set of technologies that extend users’ capabilities and their sense of self. |
| Databáze: | OpenAIRE |
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