Customer Feedback Prioritization Technique: A Case Study on Lean Startup
| Autor: | S. A. M. Jubayer, Syeda Sumbul Hossain, Touhid Bhuiyan, Lamisha Rawshan, Shadikur Rahman, Saiful Islam |
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| Rok vydání: | 2019 |
| Předmět: |
Prioritization
Service (business) 0209 industrial biotechnology 020901 industrial engineering & automation Process management ComputerSystemsOrganization_COMPUTERSYSTEMIMPLEMENTATION Computer science 0202 electrical engineering electronic engineering information engineering ComputingMilieux_LEGALASPECTSOFCOMPUTING 020201 artificial intelligence & image processing 02 engineering and technology Lean startup Customer feedback |
| Zdroj: | Computational Science and Its Applications – ICCSA 2019 ISBN: 9783030243074 ICCSA (5) |
| DOI: | 10.1007/978-3-030-24308-1_6 |
| Popis: | Nowadays, a startup is being very popular and entrepreneurs are increasing day by day. Though we are watching many successful startups e.g. Dropbox, Amazon, Viber and so on, the list of unsuccessful startups is very long. Who is being successful they must have their own strategy, which they apply in their startup and get success. In lean startup strategy, the customers give feedbacks about the startup and the owner understands the demand of customers by collecting feedback from customers and provides service according to the feedback. On the other hand, all the feedbacks from the customers are not important for a startup project. So it is needed to separate or prioritize feedbacks which are needed to execute the startup project. But there are not sufficient techniques for prioritizing the feedbacks collected from customers. By conducting a systematic mapping study and a case study (interview and observation is used), we propose a technique which will be used to prioritize customer feedback in lean startup. This technique will be helpful for the startup projects to become successful. |
| Databáze: | OpenAIRE |
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