In whose interests? When relational engagement to obtain a social license leads to paradoxical outcomes
| Autor: | Juliet Roper, Bree Hurst, Ninitha Hamza Koya |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Organizational Behavior and Human Resource Management Dialogic business.industry Communication 05 social sciences 050801 communication & media studies Public relations Local community Power (social and political) Politics 0508 media and communications Extension (metaphysics) 0502 economics and business Normative Sociology business License 050203 business & management Social capital |
| Zdroj: | Public Relations Review. 47:101987 |
| ISSN: | 0363-8111 |
| DOI: | 10.1016/j.pubrev.2020.101987 |
| Popis: | Social license to operate (SLO) is typically associated with seemingly positive outcomes for both communities and organizations. Similarly, relational engagement is typically favored over more instrumental or episodic forms. This paper presents a case study, however, of an organization that undertook ostensibly dialogic and relational processes of engagement with its stakeholders to generate social capital and a SLO, yet also to obtain political power. While the organization arguably provided substantial benefit to the local community, paradoxically it also wielded significant power over the community. The findings from the case suggest that the evaluation of SLO – and by extension, normative engagement – should move beyond assessing positive outcomes, to critically asking whether or not the organization contributes to a fully functioning society. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full Text from ScienceDirect