Impact of a price premium on sales of branded, low fat, fresh beef

Autor:	Dale J. Menkhaus, Glen D. Whipple, Ray A. Field, Shawn W. Moore
Rok vydání:	1988
Předmět:	Product (business) Economics and Econometrics Agricultural science Laboratory test Commerce Geography Planning and Development Economics Animal Science and Zoology Price premium Agronomy and Crop Science Food Science
Zdroj:	Agribusiness. 4:521-534
ISSN:	1520-6297 0742-4477
DOI:	10.1002/1520-6297(198811)4:6<521::aid-agr2720040603>3.0.co;2-x
Popis:	A laboratory test was conducted in the San Francisco Bay area during July 1987 to study the impact of a price premium (25%) on sales of branded, low fat, and natural beef. The effect of a 25% price premium was a 38% reduction in trial purchases. While price resistance was significant, there is a consumer segment willing to pay a premium for a product low in fat and free of artificial ingredients.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::292524bf858e1dfb9f2ec6a77142da5b https://doi.org/10.1002/1520-6297(198811)4:6<521::aid-agr2720040603>3.0.co Zobrazit plný text záznamu Plný text ve formátu PDF