The Influence of Consumer's Happiness Perspective on Brand Personality Preference : Moderating Effects of Attachment Style

Autor:	Jong-Ho Huh, Tae-Min Kim, Hye-Kyung Park
Rok vydání:	2020
Předmět:	media_common.quotation_subject Perspective (graphical) Happiness Attachment theory Personality Psychology Social psychology Preference media_common
Zdroj:	Journal of CEO and Management Studies. 23:117-136
ISSN:	1226-8380
DOI:	10.37674/ceoms.23.2.6
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2906d2cde1dcfdf358331a74a4798939 https://doi.org/10.37674/ceoms.23.2.6 Zobrazit plný text záznamu