The Nutella Project
| Autor: | Angela M. Durko, James F. Petrick |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
business.industry
media_common.quotation_subject 05 social sciences Geography Planning and Development Transportation Ambiguity Public relations Destinations Destination image Intergroup Dialogue Tourism Leisure and Hospitality Management Political science Perception 0502 economics and business 050211 marketing Marketing Contact theory business 050212 sport leisure & tourism Tourism media_common |
| Zdroj: | Journal of Travel Research. 55:1081-1093 |
| ISSN: | 1552-6763 0047-2875 |
| DOI: | 10.1177/0047287515617300 |
| Popis: | How different the world would be had countries not reopened their borders to welcome tourists after conflict, thus providing opportunities for travelers to learn, understand, and overcome potential stereotypes and negative perceptions of a country’s residents and environment. This study reveals preliminary results of an education initiative focused on understanding, addressing, and overcoming negative perceptions, with the possibility of creating interest in, and opportunities for, a revitalization of tourism in Afghanistan. The study offers contact theory as a way to present organic images of a place to help create perceptions of destinations that are more accurate than induced images. Results revealed that contact theory, through intergroup dialogue between residents of two countries with noted historic conflict, provided the means for reducing cultural ambiguity and overcoming stereotypes. The findings offer implications for both the tourism and education sectors and suggest that intergroup dialogue may be key to increasing visit intentions and, most importantly, enhancing a destination’s image after conflict. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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