Cultural mediation and the making of the mainstream in postsocialist China

Autor:	Ruoyun Bai
Rok vydání:	2012
Předmět:	Mediascape Sociology and Political Science Communication media_common.quotation_subject Media studies Making-of Openness to experience Mainstream Ideology Sociology China Social psychology Cultural mediation media_common Drama
Zdroj:	Media, Culture & Society. 34:391-406
ISSN:	1460-3675 0163-4437
DOI:	10.1177/0163443711436354
Popis:	A case study of Chinese writers and their participation in the development and production of anticorruption dramas, this article uses the theoretical framework of cultural mediation to understand the reformulated role of media professionals in media and cultural production in postsocialist China. It is shown in the article that Chinese media professionals act as cultural brokers to mediate between divergent needs and demands, a key skill that sutures differences and subdues disruptive forces in the rapidly changing Chinese mediascape. The article first describes cultural mediation at the textual, programming and discursive levels, and then interrogates its ideological implications. It argues that while cultural brokerage seems to generate more ideological openness and polysemy, it also perpetuates an ideological bias by re-semanticizing the state ideology via a neoliberal lens.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::28e92d1bb473e9e5315a4f3f1b4266cf https://doi.org/10.1177/0163443711436354 Zobrazit plný text záznamu