How Does the Perception of Newspaper Advertisements in Online Portals Affect Advertising Effects? : Focusing on the Role of Persuasion Knowledge Model and Engagement

Autor:	Byoung Hee Kim, Youngkon Sohn
Rok vydání:	2021
Předmět:	Persuasion Perception media_common.quotation_subject Advertising Affect (psychology) Psychology media_common Newspaper
Zdroj:	THE KOREAN JOURNAL OF ADVERTISING. 32:149-177
ISSN:	1225-0554
DOI:	10.14377/kja.2021.8.30.149
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::287668fa15a76c942c875ab2346c6dfd https://doi.org/10.14377/kja.2021.8.30.149 Zobrazit plný text záznamu