Impact of Instagram on Psychological Well-being and Body Image of Female University Students

Autor: Noor Ul Ain Nasir, Aleena Ayub, Muhammad Sumair Ahmad
Rok vydání: 2022
Předmět:
Zdroj: Global Regional Review. :71-82
ISSN: 2663-7030
2616-955X
Popis: This research study aimed to understand the impact of Instagram usage on the psychological well-being and body image of female university students. In this study, a survey questionnaire was used for data. A sample of 150 female university students was selected through convenience sampling from the University of Management and Technology. The sample was equally divided among three academic programs offered in UMT e.g., BS, MA and MPhil. Moreover, cultivation theory was employed to provide a theoretical framework for a better understanding of the phenomenon and to explain the results.Findings suggested that the use of Instagram is the major cause of serious psychological issues in female university students and increased dissatisfaction among the female students regarding their own bodies. However, findings further suggest that the impact of Instagram was higher among those who spend more time on social media.
Databáze: OpenAIRE