An Update on the Use of Ranks in Calibrating and Marketing Higher Education

Autor:	Ken Cramer, Stewart Page
Rok vydání:	2004
Předmět:	Marketing Higher education Context effect business.industry media_common.quotation_subject Rank (computer programming) Globe Education Inter-rater reliability medicine.anatomical_structure Ranking medicine Psychology business Welfare Reputation media_common
Zdroj:	Journal of Marketing for Higher Education. 13:87-99
ISSN:	1540-7144 0884-1241
DOI:	10.1300/j050v13n01_06
Popis:	An analysis of ranking data, taken from Maclean's magazine's 2001 rankings of the 47 Canadian universities, is presented. Consistent with previous research, the rank data show that the specific measures and indices used by the magazine are inconsistently related to each other and to the universities' final assigned rankings. Some implications for the counselling and welfare of students, with special reference to selected issues in higher education, are outlined. Comparative information from related analyses, involving 2002 rankings of American universities recently published in U.S. News, and 2002 student satisfaction rankings published in the Toronto Globe and Mail, using increasingly popular evaluation indicators, is also presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::27b13ba964850b57f05afc4944e85f9a https://doi.org/10.1300/j050v13n01_06 Zobrazit plný text záznamu