Internet technologies as a tool for implementing PR and advertising (on the example of Sberbank of Russia PJSC)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2020 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2020/vr/vr20-839 |
| Popis: | ЦелÑÑ ÑабоÑÑ ÑвлÑеÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· Ñоли ÐнÑеÑÐ½ÐµÑ ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ в PR пÑодви-жении на пÑимеÑе пÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±Ð°Ð½ÐºÐ¾Ð²ÑÐºÐ¸Ñ ÑÑлÑг, а Ñакже оÑенка ÑÑÑекÑивно-ÑÑи ÑабоÑÑ Ñ ÐнÑеÑнеÑ-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ñми ÐÐР«СбеÑбанк РоÑÑии». ÐÑл пÑоведен анализ ÑабоÑÑ ÐнÑеÑнеÑ-банкинга и ÑоÑиалÑнÑÑ ÑеÑей. Ð ÑезÑлÑÑаÑе Ñего бÑли Ð´Ð°Ð½Ñ ÑекомендаÑии по ÑовеÑÑенÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑаÑегии PR-пÑодвижениÑ. The aim of the work is to analyze the role of Internet technologies in PR pro-motion using the example of promoting banking services, as well as assess the effec-tiveness of working with Internet technologies of Sberbank of Russia PJSC. An analysis of the work of Internet banking and social networks was carried out. As a result, recommendations were given on improving the PR promotion strategy. |
| Databáze: | OpenAIRE |
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