It’s Time for TGA: Truly Good Advertising

Autor:	Micael Dahlén
Rok vydání:	2021
Předmět:	Marketing 0508 media and communications Revenue model ComputingMilieux_THECOMPUTINGPROFESSION 0502 economics and business 05 social sciences 050801 communication & media studies 050211 marketing Advertising Business New media
Zdroj:	Journal of Current Issues & Research in Advertising. 42:123-131
ISSN:	2164-7313 1064-1734
DOI:	10.1080/10641734.2020.1780999
Popis:	Good advertising is not enough anymore. With technological and societal progress, savvy consumers, and new media revenue models, advertising needs to be truly good to serve a purpose and to be allo...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::27491fc09d06e009d64e8cdb7a5949c5 https://doi.org/10.1080/10641734.2020.1780999 Zobrazit plný text záznamu