The Effects of Nutrition Information of Fast Food Menu Items on Consumer Evaluation Behaviors

Autor:	David Cranage, Jungjin Hwang
Rok vydání:	2011
Předmět:	Nutrition Labeling InformationSystems_INFORMATIONINTERFACESANDPRESENTATION(e.g. HCI) digestive oral and skin physiology Consumer evaluation Advertising Nutrition information Business InformationSystems_MISCELLANEOUS Marketing health care economics and organizations Nutrient content Fast foods
Zdroj:	International Journal of Tourism Sciences. 11:71-100
ISSN:	2377-0058 1598-0634
DOI:	10.1080/15980634.2011.11434640
Popis:	The objective of the study is to investigate how the disclosure of the nutrition information and the nutrient ad disclosures on fast food menu items influence consumers" evaluations of selected fast foods. Data for the study were gathered using an online survey. The findings showed that 1) the favorable nutrition information leads to more favorable evaluations of fast food menu items than does the unfavorable nutrition information; 2) the evaluative disclosure is the most effective format to draw participants" critical evaluations of fast food meals of the other formats. For the policy makers, the findings imply that to induce consumers" critical evaluations on fast food menu items, they should improve the current nutrition information format so as to include more specific nutrition information associated with the ingredients of fast food meals. For the fast food restaurateurs, to obtain favorable evaluations of fast food menu items from consumers, they should develop healthy menu items that would increase favorable nutrient content (e.g., protein, calcium, vitamin, etc.) and decrease unfavorable nutrient content (e.g., fat, sodium, and sugar).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::273cbb0920d2d756bedd1d8dda1f94b7 https://doi.org/10.1080/15980634.2011.11434640 Zobrazit plný text záznamu