Sequential Design Decision Making Under the Influence of Competition: A Protocol Analysis

Autor: Jitesh H. Panchal, Murtuza N. Shergadwala
Rok vydání: 2020
Předmět:
Zdroj: Volume 8: 32nd International Conference on Design Theory and Methodology (DTM).
DOI: 10.1115/detc2020-22254
Popis: In this study, we focus on crowdsourcing contests for engineering design problems where contestants search for design alternatives. Our stakeholder is a designer of such a contest who requires support to make decisions, such as whether to share opponent-specific information with the contestants. There is a significant gap in our understanding of how sharing opponent-specific information influences a contestant’s information acquisition decision such as whether to stop searching for design alternatives. Such decisions in turn affect the outcomes of a design contest. To address this gap, the objective of this study is to investigate how participants’ decision to stop searching for a design solution is influenced by the knowledge about their opponent’s past performance. The objective is achieved by conducting a protocol study where participants are interviewed at the end of a behavioral experiment. In the experiment, participants compete against opponents with strong (or poor) performance records. We find that individuals make decisions to stop acquiring information based on various thresholds such as a target design quality, the number of resources they want to spend, and the amount of design objective improvement they seek in sequential search. The threshold values for such stopping criteria are influenced by the contestant’s perception about the competitiveness of their opponent. Such insights can enable contest designers to make decisions about sharing opponent-specific information with participants, such as the resources utilized by the opponent towards purposefully improving the outcomes of an engineering design contest.
Databáze: OpenAIRE