Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty
| Autor: | Cristobal Rodolfo Guerra-Tamez, Mario César Dávila-Aguirre, José Nicolás Barragán Codina, Pablo Guerra Rodríguez |
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| Rok vydání: | 2020 |
| Předmět: |
Marketing
0303 health sciences 030309 nutrition & dietetics business.industry Consumer loyalty 05 social sciences ComputingMilieux_PERSONALCOMPUTING Advertising Marketing strategy Experiential learning Brand loyalty Craft 03 medical and health sciences 0502 economics and business Value (economics) 050211 marketing Business and International Management business Food Science |
| Zdroj: | Journal of International Food & Agribusiness Marketing. 33:487-517 |
| ISSN: | 1528-6983 0897-4438 |
| DOI: | 10.1080/08974438.2020.1823929 |
| Popis: | This manuscript addresses the role of flow experience and perceived value, in craft beer consumer loyalty, through experiential events. Surveys were collected in tours and tastings and the data was... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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