Price, Service Quality and Food Quality: Which has the most Influence on Malaysian Customers Purchase Behaviour of Fast Food?
| Autor: | Maria Mohd Salleh, Mohd Zain Kutut, Putera Mohd Naim Norsalim, Mohd Shazali Md Sharif |
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| Rok vydání: | 2023 |
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| Zdroj: | International Journal of Academic Research in Business and Social Sciences. 13 |
| ISSN: | 2222-6990 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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