Improving Customer Satisfaction, Loyalty, and Profit20014Michael D. Johnson, Anders Gustafsson. Improving Customer Satisfaction, Loyalty, and Profit. San Francisco, CA: Jossey‐Bass214 pp., ISBN: 0 7879 5310 5 US$25 (hardback) University of Michigan Business School Series

Autor:	Colin Jevons
Rok vydání:	2001
Předmět:	Marketing Customer delight Customer retention Customer profitability media_common.quotation_subject Customer lifetime value Loyalty business model Loyalty Customer satisfaction Business Business and International Management Relationship marketing media_common
Zdroj:	Journal of Consumer Marketing. 18:276-288
ISSN:	0736-3761
DOI:	10.1108/jcm.2001.18.3.276.4
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::25ab0a16e9fea6723f178ea9979fbfdd https://doi.org/10.1108/jcm.2001.18.3.276.4 Zobrazit plný text záznamu