CEO Brand Equity – Implementation of a Conceptual Model: Comparing CEO Brand Equity during Successful and Crisis Periods
| Autor: | Osnat Cottan-Nir, Sam Lehman-Wilzig |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | International Journal of Strategic Communication. 16:34-49 |
| ISSN: | 1553-1198 1553-118X |
| DOI: | 10.1080/1553118x.2021.2010084 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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