Effects of Sporting Goods Companies’ Brand Globalness on Customer Loyalty through Multidimensional Perceived Values: Moderating Effects of Susceptibility to Global Consumer Culture

Autor:	Ji-Han Ryu, Woo-Yeul Baek
Rok vydání:	2018
Předmět:	Advertising Business Consumer Culture Loyalty business model
Zdroj:	Journal of Sport and Leisure Studies. 74:121-135
ISSN:	1229-358X
DOI:	10.51979/kssls.2018.11.74.121
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::24ee7dc032d17e96f72479abd3c28e83 https://doi.org/10.51979/kssls.2018.11.74.121 Zobrazit plný text záznamu