Subjective Association Rule Mining

Autor: Pu-Tai Yang, Ching-Chi Chen, Kai-Hao Yang, Shwu-Min Horng
Rok vydání: 2018
Předmět:
Zdroj: ICMLC
DOI: 10.1145/3195106.3195174
Popis: Human behavior is complex and ambiguous. This study investigates how human beings consider two significant elements of discrete items: one side is their preference ranking relationships, while the other is their preferred temporal relationships. The development of a means of deriving valuable information from collected user opinions of these two relationships is therefore a core problem in data mining. This study proposes a novel model which simultaneously considers a heterogeneous database of point-based preference ranking relationships and interval-based temporal relationships to discover their association rules, while the interval-based relationships refer to occurrences with beginning and end points. An early-stage survey experiment, conducted to collect authentic users' subjective opinions for discovering the management implications, is also presented in this study.
Databáze: OpenAIRE