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The article views the metaphysical bases of associative experience of the social medium. Basing on the theoretical ideas by Aristotle, connected with the analysis of the spiritual-associative phenomenon, the authors describe the probable bases of the daily social-associative behavior of culture, as well as its characteristics, like the social-associative sensibility, directly connected with the particular historical situation. The work objective is to describe the basic provisions of the associative-actual fiber of the life of the social medium in order to reveal the hidden forms of communicative experience of the individuals, which are rooted in the psychogenic structures of the public conscience. The conditional “object” of the research observation is the associative structures of mass conscience as a condition of the social dynamics; the “subject” is the genesis of the social-associative experience. From the viewpoint of the social-communicative approach, the authors view certain leading characteristics and principles of mass thinking, using the Aristotle’s terminology. As a result it can be concluded that the modern aspects of the social-communicative experience acquire steady connection with the Aristotle’s metaphysics of its genesis. |
