RETAIL STORE IMPRESSION AND SHOPPER’S BEHAVIOR – A STUDY OF PROZONE MALL AURANGABAD

Autor:	Siddiqui Md. Mujeeb, Qazi Baseer Ahmed
Rok vydání:	2017
Předmět:	ComputingMilieux_GENERAL Visual merchandising Signage Retail trade Flexibility (personality) Advertising Research article Business Marketing Impression
Zdroj:	Indian Journal of Commerce & Management Studies. :64-68
ISSN:	2229-5674 2249-0310
DOI:	10.18843/ijcms/v8i1/10
Popis:	In this present era there are massive changes in the field of retail store impression and shopping behavior from traditional retail store to organized retail store. So several shopping center, departmental store, shopping malls and franchising are growing rapidly in our country as an organized business. Retail store image is a strategy focused on inducing agility and flexibility in retail trade and play a vital role to determine shopper’s behavior which is essential aspect of market environment. The foremost intention of this research article is to focus on various characteristics of retail store personality i.e. store design, store ambience visual merchandising, music, lighting color, signage and so forth. The study is restricted to “Prozone Mall” in Aurangabad. (M.S.)
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::2484f208e6eab1e0958bebc9a5ee7b58 https://doi.org/10.18843/ijcms/v8i1/10 Zobrazit plný text záznamu