Channel coordination under retailer's (sub)conscious preferences of loss aversion and fairness
| Autor: | Yadong Li, Zhenzhong Guan, Jianbiao Ren |
|---|---|
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Journal of Retailing and Consumer Services. 74:103430 |
| ISSN: | 0969-6989 |
| DOI: | 10.1016/j.jretconser.2023.103430 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full Text from ScienceDirect