| Autor: |
Sanskrity Joseph, Anuraag Agarwal |
| Rok vydání: |
2021 |
| Předmět: |
|
| Zdroj: |
Journal of Ravishankar University (PART-A). 26:49-62 |
| DOI: |
10.52228/jrua.2020-26-1-8 |
| Popis: |
Most companies run their online portals to sell their products / services online. The potential growth of online shopping has given rise to the idea of conducting online shopping research in India. Trust is one of the biggest barriers to success in Internet media. Lack of confidence and the risks involved can prevent online customers from participating in e-commerce. This investigationgoals to investigate how electronic consumers develop their initial confidence orobtainingpurposeswith e retailers. The present study attempts to draw value information that impacts the e trust and e risk on shopping behaviour of Indian e shopper and their possible implications one retailer's product offerings. The study intends to identify key variables and construct which has a significant influence one trust and e risk in India. The researcher through literature review has identified few dimensions of trust and risk which will be explored on the basis of sociodemographic variables to get broad picture and to arrive at conclusions. The data was collected through Questionnaires. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
