A Multidimensional Analysis of Physicians' Perceptions of Rx-to-OTC Switched Drug Products

Autor:	Prasanna Gore, Suresh Madhavan
Rok vydání:	1994
Předmět:	Marketing Drug medicine.medical_specialty business.industry media_common.quotation_subject Treatment outcome Alternative medicine Primary care Perception Family medicine medicine Medical prescription business Perceptual mapping Family practitioner media_common
Zdroj:	Journal of Pharmaceutical Marketing & Management. 8:3-28
ISSN:	1540-8574 0883-7597
DOI:	10.3109/j058v08n03_02
Popis:	How do physicians perceive prescription to over-thecounter (Rx-to-OTC) switched drug products vis-his prescription (Rx) and nonprescription (OTC) drug products? Survey data collected from 197 U.S. primary care and internal medicine physicians were used to determine physicians' perceptions of Rx, OTC, and Rx-to-OTC drug products on ten dimensions, including safety; effectiveness; cost; treatment outcomes; and patient, peer, and personal reference. Perceptual mapping indicated that physicians perceived Rx-to-OTC switched drug products to be similar to OTC drug products and occupying a place between Rx and OTC drug products in the minds of physicians. Rx products were perceived to be different from OTC and Rx-to-OTC drug products on all dimensions except safety and side effects. Prescribers of nonprescription and switched products perceived them more favorably than nonprescribers. Older (or experienced), male, high-volume prescribing, general or family practitioner physicians in privale, solo, office-based p...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::241770a43f38380ac95603265594ac7d https://doi.org/10.3109/j058v08n03_02 Zobrazit plný text záznamu