Mind the App: Information Design and Consumer Behavior

Autor:	Yaron Levi
Rok vydání:	2021
Předmět:	Consumption (economics) History Index (economics) Polymers and Plastics Account aggregation Net worth Advertising Information design Industrial and Manufacturing Engineering Cash flow Business and International Management Psychology Consumer behaviour Discretionary spending
Zdroj:	SSRN Electronic Journal.
ISSN:	1556-5068
DOI:	10.2139/ssrn.3886082
Popis:	In a randomized field experiment, I test if the way in which information is presented influences consumer behavior. Users of an online account aggregation app received a personalized index representing their net worth as a lifetime monthly cash flow. The presentation of the index varied in the framing used to describe the index and in the salience of the comparison between the index and the user's historical spending. Consumers that received a consumption frame (promoting a mental reflection about the affordability of future consumption) and a salient comparison with historical spending decreased their discretionary spending by 15% relative to other treatments throughout the eight months of the experiment. The effect persisted for an additional eight months after the removal of the experiment content from the app. The sensitivity of consumers' spending to information design presents opportunities for policies aimed at influencing saving rates.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::24006bd5b2763edd57a5583e6f2bfb41 https://doi.org/10.2139/ssrn.3886082 Zobrazit plný text záznamu