Mental mapping and heritage visitors’ spatial perceptions
| Autor: | Maria Younghee Lee, Joyce Wengsi Lei, Michael Hitchcock |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
History
media_common.quotation_subject 05 social sciences Sample (statistics) Destinations Field (geography) Social relation Geography Tourism Leisure and Hospitality Management Perception 0502 economics and business Mental mapping 050211 marketing Marketing Travel mode Social psychology 050212 sport leisure & tourism Tourism media_common |
| Zdroj: | Journal of Heritage Tourism. 13:305-319 |
| ISSN: | 1747-6631 1743-873X |
| Popis: | Visitors’ activities tend to be spatially oriented in destinations. Mental mapping is a useful method for revealing how visitors spatially perceive tourism destinations. However, studies of this kind are under-researched in the tourism field. Therefore, this study investigates the ways in which visitors spatially perceive the World Heritage Sites (WHSs) of Macau through the use of mental maps drawn by a sample of 400 respondents. Comparisons of the mental maps revealed that respondents possessed a relatively limited spatial knowledge of the WHSs, and this recognition varied according to the gender, place of origin, travel mode, type of trip, social interaction with local people and length of stay. While the real-life world of visitors was identified by the mental mapping approach, some suggestions for formulating strategies are provided. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|