Effects of Narrative-Based Corporate Message and Sponsorship Disclosure in Native Corporate Social Responsibility Advertising

Autor:	Jiangxue (Ashley) Han, Shanshan Lou, Heidi Hatfield Edwards, Fuyuan Shen
Rok vydání:	2023
Zdroj:	Narratives in Public Communication ISBN: 9781003375760
DOI:	10.4324/9781003375760-6
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::23835ec0430d9fb74a21c8342356346a https://doi.org/10.4324/9781003375760-6 Zobrazit plný text záznamu