Electronic Word-of-Mouth (eWOM) Model on Customers’ Online Purchase Intention with Multi-Group Approach Digital Services

Autor:	Robert Kristaung, Faizah Eliza Abdul Talib, Dharma Nur Sahira, Wenny Chandra Mandagie
Rok vydání:	2020
Předmět:	Electronic word of mouth Group (mathematics) Management of Technology and Innovation Advertising Business and International Management Psychology
Zdroj:	International Journal of Business Innovation and Research. 1:1
ISSN:	1751-0260 1751-0252
DOI:	10.1504/ijbir.2020.10038351
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::22e28698e6d063b63909f6f15e544c51 https://doi.org/10.1504/ijbir.2020.10038351 Zobrazit plný text záznamu