Coupon trading and cigarette smoking: a comment on the government's decision to limit coupon trading

Autor:	C.L. Pass
Rok vydání:	1968
Předmět:	Marketing Consumption (economics) Government Cigarette smoking Advertising Coupon Business Tobacco industry
Zdroj:	European Journal of Marketing. 2:46-51
ISSN:	0309-0566
Popis:	Investigates the effect of coupon trading on the overall level of cigarette consumption. Reveals that there seems to be no correlation between the expansion of coupon brands and total cigarette smoking but merely a change of pattern in brand preferences. Suggests that the government's intentions of prohibiting coupon schemes as a means of achieving a reduction in cigarette smoking can be regarded as irrelevant in the light of these findings.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::22cfc18fe2fcc9cbf0eb45119d63a77e https://doi.org/10.1108/eum0000000005243 Zobrazit plný text záznamu