The Influence of Technology Readiness on the Evaluation of Self-Service Technology Attributes and Resulting Attitude Toward Technology Usage

Autor:	Gloria Meng, Mark C. Hall, Kevin M. Elliott
Rok vydání:	2012
Předmět:	Technology readiness business.industry Perception media_common.quotation_subject Business Management and Accounting (miscellaneous) Usability Self service technology Marketing business Competence (human resources) media_common
Zdroj:	Services Marketing Quarterly. 33:311-329
ISSN:	1533-2977 1533-2969
DOI:	10.1080/15332969.2012.715049
Popis:	Retailers are increasingly utilizing self-service technology (SST) in the delivery of services to their consumers. This study confirms prior findings that the SST attributes of perceived usefulness, ease of use, reliability, and fun all have a direct influence on consumers' attitude toward using SST to complete retail transactions. This study also expands earlier research by investigating the impact technology readiness (TR) has on consumers' perceived reliability and perceived fun of using SST. Implications are provided to help retailers manage consumers' perceptions and expectations related to using SST to complete retail transactions, as well as strategies to enhance consumer technology competence.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::22ccda63f64ad0839d41f04bf992260e https://doi.org/10.1080/15332969.2012.715049 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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