A Framework for Strategic Positioning of IT-Products

Autor:	Wolfram Pietsch
Rok vydání:	2013
Předmět:	Service (business) Engineering Process management business.industry media_common.quotation_subject Cloud computing Strategic positioning Business model Field (computer science) Product management Marketing business Function (engineering) License media_common
Zdroj:	Lecture Notes in Business Information Processing ISBN: 9783642393358 ICSOB
DOI:	10.1007/978-3-642-39336-5_11
Popis:	IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::22c5436e4a22f2838af14273ed7bf156 https://doi.org/10.1007/978-3-642-39336-5_11 Zobrazit plný text záznamu