Social Media and the Army: Implications for Outreach and Recruiting
| Autor: | Heather Krull, Joshua Mendelsohn, Christine Anne Vaughan, Elizabeth Bodine-Baron, Tepring Piquado, Jennie W. Wenger, Eric V. Larson |
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| Rok vydání: | 2019 |
| Předmět: |
Military recruitment
ComputingMilieux_THECOMPUTINGPROFESSION business.industry World War II ComputerApplications_COMPUTERSINOTHERSYSTEMS Public relations Outreach Military personnel Political science Human resource management ComputingMilieux_COMPUTERSANDEDUCATION Geographic regions Social media The Internet business |
| DOI: | 10.7249/rr2686 |
| Popis: | The U.S. Army's outreach and recruiting efforts now encompass social media platforms. As part of these efforts, the Army Marketing and Research Group uses its website (GoArmy.com) and social media (Facebook and Twitter). The authors analyzed these efforts to understand if and how potential recruits and others are engaging with content and offer recommendations related to the Army's technology-based outreach efforts. |
| Databáze: | OpenAIRE |
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