Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans

Autor:	Rumaila Abbas, Michael Lever
Rok vydání:	2018
Předmět:	05 social sciences Media studies Logos Bible Software Focus (linguistics) Tourism Leisure and Hospitality Management Political science 0502 economics and business Rhetorical question Semiotics 050211 marketing Polysemy Marketing 050212 sport leisure & tourism Tourism
Zdroj:	Journal of Vacation Marketing. 25:320-333
ISSN:	1479-1870 1356-7667
Popis:	Despite a large focus on polysemy and rhetorical figures in brands and logos, there is much less research on slogans in marketing literature in general and virtually no studies that relate slogans ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::21fa79972b21bc912062336d4293c6c6 https://doi.org/10.1177/1356766718778878 Zobrazit plný text záznamu