Influences of ‘appscape’ on mobile app adoption and m-loyalty
| Autor: | Keyoor Purani, Shyam A. Viswanathan, Deepak S. Kumar |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Service (systems architecture) business.industry Computer science media_common.quotation_subject 05 social sciences Mobile commerce Conceptual model (computer science) Context (language use) Information processing theory Human–computer interaction 0502 economics and business Loyalty 050211 marketing Technology acceptance model Environmental psychology business 050203 business & management media_common |
| Zdroj: | Journal of Retailing and Consumer Services. 45:132-141 |
| ISSN: | 0969-6989 |
| DOI: | 10.1016/j.jretconser.2018.08.012 |
| Popis: | Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses (n = 308) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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