| Autor: |
L Bezuidenhout L Bezuidenhout, CH van Heerden CH van Heerden |
| Rok vydání: |
2022 |
| Zdroj: |
Communicare: Journal for Communication Studies in Africa. 22:1-19 |
| ISSN: |
0259-0069 |
| DOI: |
10.36615/jcsa.v22i1.1796 |
| Popis: |
A communication task team appointed by the Government of South Africa in 1996suggested that there should be one corporate identity for the government. A problemresulting from this suggestion was what this unitary corporate identity should reflectand which elements it should include.This article is based on a study into the viability of creating one corporate identity forall the South African government departments.Background is given for a government decision to create one corporate identity. Theview that corporate identity consists of the integration between visual identity andbehavioural identity and its possible application on the government departments ofSouth Africa is discussed.The main finding of this study is that the current corporate identity of four selectedgovernment departments consists of corporate service and behaviour, dynamism andvisual identity |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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